WHAT MAKES PRINT ADORABLE?
Why does a comic book look, read and feel differently from a dictionary or an encyclopaedia? What makes a brochure for a property different from that of a menu of an offbeat cafe by the beach? It is inarguably the print design that seeks to differentiate information of varied kinds in a different visual language. Print design aims to present information in the most apt and interesting way for the target reader/viewer keeping in mind the visual language expected.