WHAT MAKES PACKAGING SERVICES IMPERATIVE?
How does the product packaging influence the way the consumer looks at the product, the brand, and the service? What makes custom packaging boxes so important on the touchpoint and how does it influence what we think, do and buy? A utility based product packaging that can be used with the product as it ages is aimed to target a certain audience for a specific type of product compared to a luxurious custom packaging that might be retained by the consumer only as a souvenir because of pure visual aesthetic!
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