- Apple focuses of the overall experience of the customer
The whole experience must be greater than the sum of its part. Apple understands the importance of all the factors like product packaging, customer service, etc. as these things impact the customer’s overall experience with the product. Apple hires designers who specify in packaging and unpacking the products. They go through hundreds of rounds of packing and unpacking to finalize their product package (talk about attention to details!). Apple believes in giving its customer the “hassle-free” experience and makes sure that the packages are easy to open, which evidently is appreciated by a vast majority of people.
- When it comes to content on the box
Less is more It takes about 5 seconds for a person to decide whether to pick-up or drop a product. Apple is clear and crisp in its messaging. Instead of having too much content competing to get the buyer’s attention, Apple focuses on visual content and less words. Apple designs the box to look straight-forward, sophisticated, and classy. The box is white and very modest. The product packaging of Apple is simply modern and to the point.
- Customer-centric approach goes a long way
For the long run, it is always better to have a customer-centric approach while formulating the company’s strategies. Apple is firm about giving their customer what they want. Apple has a dedicated team to carry out research and study the minds of people. For their packaging design ideas, Apple makes sure that their packages speak to their valued customers and resonates with them.
- Your product packaging must reveal your core values
When Apple started out, it was crystal clear in its messaging. Apple has always focused on pushing the envelope and in “thinking differently”. Apple’s target audience are people who want to “think differently” and shine in their careers. One of the biggest secrets of Apple’s humongous success lies in its core values and how this company has consistently remained close to its values. The product packaging of Apple remains simplistic and complements its products well.
- Break the conventional packaging rules every now and then
Apple is one of most revolutionary companies of our times as it has always believed in thinking ahead of time. Apple has never been the company to oblige and restrict itself to the conventional rules. When it comes to its product packaging, Apple has broken quite a few rules. For instance, it confidently uses white background instead of using too many bright colors to grab the attention of the customers. Apple has marketed itself so well, that it doesn’t need to use too many words on their boxes to convince or pursue to its customers, people readily want to invest in Apple’s products.