WHAT MAKES THE BRAND IMAGE?
What is a brand even? Is it a product, a service, a commodity or is it an intangible feeling towards a certain identity that holds these tangibles? What makes a brand logo design feel a certain way to our brain? Why do different brands evoke different images in our brain? What makes a product branding look economical and what makes it look premium and luxury, it is the perceived image and the reinforced identity!
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